West Sumatra Government knew well what products/services to be promoted and offered to the World. One other thing was nice view, start from Singkarak lake, Ngarai valley all in origin, green environment. They saw the panoramas to the World indirectly through Bike Championship, this 2011 was the 3rd Championship.
West Sumatra Government paid a special attention to run International Bike championship in order to promote travel business, to sell beautiful panoramas in this region. From efficient point of view spend for Rp. 750.000.000,- for cash prizes equivalent US$ 90.000 worth compare to pay CNN or international Televesion advertisement.
Last year participants were 22 teams, 10 were local and the rest 12 teams from Iran, Malaysia, The Netherland and Japan. Azad University and Tabriz Petrochemical often participated in bike championship in Indonesia at Java and Bali championship. Some of outside teams were the best team who participated in UCI (United Cycling International) calendar. Most of them were Continental teams who knew West Sumatra fields condition
This year the best participants increase to 27 teams, 15 from abroad and the rest 12 from Indonesia. It means that this championship more known and interesting for world cycling teams.
The starting point from the capital of West Sumatra, Padang and end at Singkarak lake with multi stage 7 stages. This year the length of the stage become 739,3 kilometers from 551,7 kilometers year previously, since the regents asked to be covered by the tour through 12 districts
The cost of the event funded together by National budget, regional Government and 12 districts budget in order to promote the travel destinations. Indirect positive are to build or improve hotel and its environment who will improve job opportunities.
The last but not least, as the consequences of additional districts and additional length of stage, Cash prizes also increase from Rp. 600 million last year to Rp.750 millions this year or equivalent US.$ 90.000,-
The official in charge arr Mr.Sapta Nirwandar of Dirjen Pemasaran Kementerian Kebudayaan dan Pariwisata KEMBUDPAR and Raseno of Bidang Promosi Sumatera Kembudpar.
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