In one early afternoon I took a nap while TV was on mode. In between awoke and slept I hear Gamelan sound, Java, Bali traditional instruments. As I remembered as usual I turn on CNN News while lying in bed but why the hell Gamelan came out from the TV. To make sure I looked up to the TV. Yes, I wasn't wrong, I turn on CNN News and in the middle of news heard Gamelan sound along with a women paint a Batik sheet for shirt or gown.Then the voice said: "APA KABAR DIKAU" mean HOW ARE YOU.
This is a new approach in marketing strategy to attract special attention of the foreign tourist to come to see and watching
In the middle of watching movie in favourit International TV channels, Star world and DIVA TV Indonesia advertise show up. In DIVA TV offered excellent Batam golf field just 45 minutes away from Singapore by boat and also few special spots in Jakarta city capital like Outing places and special Indonesia woman dress.
I am disagree to market beautiful Natural panorama such as white sand beach, high wave for surfing, under sea as show in Star World TV channel. The reason is that such panorama offered by most countries in the World that more attractive then ours.
Nias island surfing, North Sumatra
One thing I admired the new Government, a new Tourism Minister begin to introduce National language :"APA KHABAR DIKAU", mean How are you.
I am the one who love travel abroad witnessed that our culture, tradition, music instrument differ from other countries, became our products to marketing it included to spend a lots of budget in ad in International TV channels. The result may not instant but take time, I am so sure the target of 20 millions foreign tourist will visit Indonesia 2 - 3 years to come.
Posted by Mr.Pinondang Situmeang
Email : c2_pin@rocketmail.com
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